The 2015 Ford F-150 just received the Enlighten Award from Michigan-based Altair and The Center for Automotive Research, recognizing the technological feat of making the truck stronger while reducing its curb weight by 700 pounds. We at Borgman Commercial are proud to distribute America’s Favorite Pickup for 38 straight years.

You’ve heard all about the New F-150. Shedding over 700 pounds since last year’s model, the all new F-150 was made famous for employing a military grade aluminum alloy body atop a high-strength steel frame, giving it incredible, lasting durability and a vastly superior power-to-weight ratio. This innovation translates to you with improved fuel economy, higher towing and payload capacity, and it’s much more resistant to dings and dents.

Altair, a Michigan technology company that seeks to innovate the business and engineering field, presents this award annually with The Center for Automotive Research, a non-profit organization that collects valuable information for the automotive industry and society. The Enlighten Award is presented to companies that have made a significant breakthrough in material weight reduction, an important step for the future of transportation.

“We are excited to present Ford with the 2015 Altair Enlighten Award,” said Dave Mason, Vice President of Global Automotive at Altair. “The judges recognized Ford’s best-in-class innovation with the company’s approach to weight reduction by incorporating advanced materials and design technologies for the F-150.”

You can read more about the 2015 Altair Enlighten Award here.

Stop by Borgman Commercial today and take a 2015 F-150 out for a test drive!